Tapeo
Sub Brand and Packaging Design - Innovation
A smart, cheeky, glowing pack is the perfect calling card for La Piara’s new launch, a paté available in three tempting, mouth-watering flavours (Spicy, Tuna and Veggie) under the sub-brand Tapeo, colloquially «tapas time».
The name itself, framed in a stylized Messenger bubble, reflects the relentless swiping-and-scrolling world of Millenials, Zoomers and Alphas alike, on a jar that’s ready to be snapshotted on Instagram or TikTok and blessed by a storm of full- thumb, throbbing-heart likes.
